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Pittsburgh Post-Gazette
Best special section – 100,000-250,000
Story posted on April 18, 2007
It's important to understand the tone of a story before you begin to design a page. Once you get the mood of the piece, I think the right headline treatment and images fall into place. For instance, we actually had an entirely different cover done for the Jerome Bettis story. The original cover, which we ended up using inside, was a collection of images that showed Bettis's different facial expressions. All of the photos were great, but something just didn't feel right to the designer. Once he read the story, he decided on the one cover image because he thought it best illustrated the warmth and kindness of Bettis detailed in the piece. The total approach – content, design and information packaging – go into our special sections. We work with advertising for some open pages so we can display our material. A lot of our special section work is done at conception, but we also build in flexibility for the section designer and writers should certain situations arise. That's why sometimes our overall plan is implemented, but the details often change. — Ben Howard and Jerry Micco
• APSE Convention Program (4/30)
• Region reports (4/28)
• Other top writing winners, part 4 (4/26)
• Other top writing winners, part 3 (4/25)
• Other top writing winners, part 2 (4/24)
• Other top writing winners, part 1 (4/23)
• Top writing winners – under 40,000 (4/22)
• Top writing winners – 40,000-100,000 (4/21)
• Top writing winners – over 250,000 (4/19)
• Best special sections – under 40,000 (4/17)
• Best Sunday sections – under 40,000 (4/16)
• Best daily sections – under 40,000 (4/15)
• Best daily sections – 40,000-100,000 (4/12)
• SJI students introduced (4/6, updated)
• St. Louis welcomes you (4/5)
• Changes on horizon for APSE (4/4)
• APSE Convention Q&A (4/2)
• St. Louis convention is packed (4/1)
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