APSE | Associated Press Sports Editors

With a circulation of about 9,000, the Woodstock Sentinel-Review two-man sports department likes to be ahead of the game when it comes to doing different things.

Over the last month, our paper has been under a small transformation when it comes to the way we use video on our website. Two months ago we just had the basics on our site ... but now we continuously have video accompanying our coverage.

So we thought why not apply it to sports ... and doing it along side our annual four-page pullout introducing the local junior hockey team was a good place top start.

I approached the managing editor about it and he was all for it, so the next step was just getting our photographer on board ... which was pretty easy considering it would be a first of some sort.

Next up, we asked the hockey club ... and as usual, they were pretty accommodating.

So before practice our photographer Elliot Ferguson and I went over what we wanted and drew up a small storyboard.

Within the first hour of the video's release early in the morning, we had about 75 hits ... by noon there was over 130 ... and by the evening there was about 300 hits and counting.

Overall, I think the experiment was a success and has encouraged us to possibly pursue other video to accompany our sports coverage. One idea for the near future is to do a weekly mash up of the week's highlights courtesy of the team.

OCTOBER 2008 NEWSLETTER STORIES

• Mid-Atlantic Region meeting program finalized (10/31)

• Olympics coverage focused on teamwork, locals and significant Web presence (10/30)

• The value of APSE (10/29)

• Olympic credentialing: 434 make the cut, 400-plus don't (10/28)

• Special doesn't necessarily mean bigger when it comes to special sections (10/27)

• Carrig: High School football section exchange produced a wealth of ideas (10/24)

• On The Move: Nolan, Sosa, Engel all promoted to Sports Editor in Illinois chain (10/23)

• Region reports: Mid-Atlantic region meeting hotel reservation deadline is fast approaching (10/22)

• Quality – and revenue-generating – Olympic content at Mercury News (10/21)

• AWSM sets up Garber scholarship fund (10/20)

• Announcing the AWSM Member Training Grant (10/20)

• Howard: Contest primer – and a change for under 20,000 sections (10/17)

• Northeast Region: Nov. 9-10 region meeting schedule includes writing, editing and best ideas (10/16)

• Critiques Committee report: Looking for ideas, suggestions? (10/15)

• Ahead of the curve? The end of the Cap Times daily print edition didn't stop the sports journalism online (10/14)

• Convention report: Pittsburgh is calling and it offers, history, family fun, nightlife – and a convention (10/13)

• Southeast Region: Herald-Leader debuts Kentuckysports.com to take advantage of UK mania (10/10)

• Lessons learned from Tribune Company sports reductions/reinventions (10/9)

• Yahoo!'s Morgan: I'd change virtually everything if I went back to newspapers (10/8)

• Boston Globe weekly tab launched as revenue generator (10/7)

• APSE commissioners' meetings set for April 22-23 (10/6)

• APSE-Scripps Day set for Nov. 12 at Hampton University to promote greater diversity in newsrooms (10/3)

• The Oklahoman is selling sports and making it work (10/2)

• Small Canadian paper dives into the video pool (10/2)

• Hoppes: Let's put the fun back in sports (10/1)

• Farewell to Yankee Stadium (9/30)

• Special sections in Indy: Can you say 50/50? (9/29)

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