ISSUES
Mum's the word
First-year Dolphins coach Nick Saban throws a block on media access
By ALEX MARVEZ
South Florida Sun-Sentinel
Covering the Miami Dolphins has become more
difficult for South
Florida media.
Under orders from first-year head coach Nick Saban, the Dolphins have shifted from having one of the
NFL's most open access policies to arguably its most restrictive. Among the
changes instituted by the Dolphins:
• Assistant coaches are off-limits for
interviews except three times a year.
• In-season surgeries will no longer be
announced.
• No parts of in-season practices can be viewed.
The Dolphins also closed access to all but six minicamp
practices after previously providing access to every session.
• One day of locker room access (Fridays) was
eliminated. The Dolphins also have barred locker room access during minicamps and training camp, forcing reporters to conduct
interviews outside near the practice field in what are predominantly group
settings.
• News
conferences are no longer held for free-agent signings. Players cannot be
interviewed except on designated media availability days and were told not to
speak with reporters outside team headquarters.
• The media room is now closed on days without a
team function after media members broke Dolphins rules in January by trying to
interview assistant coaches in front of team headquarters.
"Our coaching staff has a responsibility to
the Dolphin organization and the team's fans to develop a structure that gives
us the best chance to win games," said Harvey Greene, the Dolphins' senior vice
president of media relations. "We value our fans' support and our priority is
to implement an overall program that will give them the best team we possibly
can field. That is the guiding principle in everything we do, including the
formation of our current media policy.
"Every aspect of the policy was developed
based on its affect on competitive balance and its influence on team chemistry,
both critical elements of team success. As Coach Saban
said recently, 'Dolphin fans know we don't want to put ourselves in any type of
disadvantage in terms of information that we may give out.' "
But there is a belief by South Florida media
members and the Pro Football Writers of America that Saban's
rules are too restrictive.
"I have discussed this issue with coach Nick Saban and other Dolphins personnel and made little
headway," PFWA president David Elfin said.
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Yesikka Vivancos / Associated Press
Nick Saban gestures as he officially announces on Jan. 4 that he has signed on as head coach of the Miami Dolphins.
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"Saban's most
worrisome idea is the preconceived lack of trust. He deemed Miami media members
guilty before he ever dealt with them."
According to a recent survey of its members
and NFL media relations departments conducted by the PFWA, the Dolphins are
one of just three franchises that prohibits
Friday access to players.
Twenty-four of the NFL's 32 teams allow
regular in-season access to assistant coaches.
Said Palm Beach Post sports editor Nick Moschella, whose newspaper is one of three in South Florida
that covers the Dolphins on a daily basis: "The Dolphins have taken steps to
have their franchise bounce back by making a huge hire in Saban,
but I don't think shutting out the media should be part of the rebuilding
process. They have new coaches and players that fans want to get to know and we
can't even talk to them. I'm not sure where limiting access translates to success
regardless of what has gone on in New England."
The Patriots installed a policy under coach
Bill Belichick that makes assistant coaches off
limits and severely restricts the amount of medical information released by the
team. Elfin said New England's victories in three of the past four Super Bowls
have resulted in other teams following suit and limiting access.
"The PFWA is very concerned that Miami and
Cleveland have clamped down hard on access," Elfin said. "Browns coach Romeo Crennel, a disciple of the Bill Belichick
school of limited access, is making his coordinators available on a quarterly
basis. That's not every quarter of a game. That's once every three months!
"The restrictive teams and the NFL itself need
to remember that increased coverage helps publicize their business. Newspapers
and their writers remain the best conduit for publicizing NFL teams to their
customers."
Greg Aiello, NFL vice president of public
relations, said Miami's changes fall within the league's mandatory media
guidelines. Aiello said the NFL reviews its guidelines each year to insure the
media is being given enough access.
"Overall, media access to NFL teams has
expanded," Aiello said. "Players, coaches, practices, all are available to the
media as part of longstanding NFL practice and the extent of the coverage
reflects it. There are more media organizations across an expanding array of
platforms delivering more information to NFL fans today than at any point in
history. Our players and coaches are highly visible and often quoted.
"We are confident that Dolphins fans will
continue to have access to all the information on the team that they desire."
Because of the competitive nature of South
Florida newspapers, Moschella said the Post doesn't
plan to reduce its Dolphins coverage even with the dramatic reduction in
access. Moschella, though, said there is a feeling of
"helplessness" about the situation.
Said Sun-Sentinel deputy sports editor Brian
White: "Writers' relationships with players and coaches will suffer, but I
think that's what the Dolphins want. By controlling interviews and access, the
team takes a step toward controlling what is written. But our readers look to
us for insight and so-called expertise, so our writers are going to have to work harder to supply that. We'll continue
to do our best to paint the correct picture of what is going on with the team.
"From a newspaper personnel standpoint, it's
going to become a difficult beat and one that writers don't enjoy as much as
they might have before."
Alex Marvez covers
the Miami Dolphins for the South Florida Sun-Sentinel and is first vice
president of the Pro Football Writers of America.
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