WORJSHOP | CREDENTIALS
Your sport-by-sport guide to credentials
Women's National Basketball Association
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Who's in charge: Individual teams handle regular season and
early playoffs. The league does playoff finals, all-star game and draft.
How to apply: For most events, go through the team. Contact
the league office in New York for major events. Applications should be on
company letterhead and fully explain why you need to cover the event.
Deadlines: As much as two months ahead of time for the all-star game; 2-4 weeks
for playoff finals; about a month for the draft.
The process: A history of covering a team is an important factor when the league
credentials big events. Circulation is considered, but is not a determining
factor. Local PR directors may be asked for input about media the league is not
familiar with.
Helpful hints: Exceptions can be made for those who don't
regularly cover a team, but you have to make a strong case. Make sure the local
PR person knows what you've written about their team, such as in the case of a
local player. Early applications are likely to have a better chance than late
ones.
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Information about the credentialing process
was supplied by media relations officials in each sport or league. Officials
were asked to describe policies as they apply to daily newspapers, especially
small and midsized papers, or those less likely to hold season-long
"hard" credentials.
Deadlines are general and can change from year
to year. It is best to make contact with an organization far ahead of time to
avoid missing a deadline.
Keep in mind that not all credentials provide
access to the event itself. Some credentials are limited to work rooms and
interview areas.
If you use any of the e-mail addresses listed
here, make sure you have a positive response before any application deadlines.
Personnel, and their e-mails, do change from time to time.
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